Dear customer, to ensure that you feel safe and secure while visiting our web pages, we would like to inform you in the following about how we handle your data.
The controller responsible for the described data collection and processing is named in the imprint.
2. Storage of Your IP address
We store the IP address transmitted by your web browser for a period of seven (7) days, strictly for the purpose of identifying, restricting and eliminating attacks on our website. After seven (7) days, we delete or anonymize your IP address. The legal basis for the processing of this personal data is provided for in Art. 6 para. 1 s. 1 lit. f GDPR.
3. Usage Data
When you visit our website, the data collected from the use of the website is temporarily stored on our web server for statistical purposes in order to improve the quality of our website. This data set contains:
- the page, from which the data is requested
- the name of the data file,
- the date and time of the query,
- the amount of data transferred,
- the access status (file transmitted, file not found),
- a description of the type of browser used,
the IP address of the requesting computer shortened to such an extent that no reidentification of any persona data is possible.
The listed usage data is stored anonymously.
4. Data Transfer to Third Parties
We only transfer your personal data to third parties when the transfer is legally allowed or when you gave us your explicit consent. We strictly obey the applicable data protection laws and the principle of data minimization.
We use session cookies and permanent cookies on our website. The data is processed in accordance to Art. 6 para. 1 s. 1 lit. f GDPR and in the interest of optimizing or enabling user guidance and improving our website presence.
We use the web analysis tool "Google Analytics" to design our websites according to your needs. Google Analytics creates pseudonymous user profiles. For this purpose, permanent cookies are stored on your end device and read by us. In this way, we are able to recognise returning visitors and count them as such.
Data processing is based on your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, in case you have given your consent via our banner.
You can withdrawl your consent at any time. Please follow this link and make the appropriate settings via our banner.
As part of Google Analytics, Google supports us as an order processor in accordance with Art. 28 GDPR. Data processing can also take place outside the EU or the EEA. With regard to Google, an appropriate level of data protection pursuant to Art. 45 para. 1 GDPR can be assumed by participating in the Privacy Shield Agreement and pursuant to Art. 46 para. 2 lit. c GDPR by using EU standard contract clauses.
We use the Google advertising tool Google Ads conversion from Google, Inc. to advertise our website.
A cookie is placed on your computer if you accessed our website via a Google ad. These conversion cookie expires after 30 days and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google may recognize that you as a user have clicked one of our ads placed through Google and have been redirected to our page.
The information collected with conversion cookies is used by Google to generate statistics on traffic on our website. These statistics show us the total number of users who clicked our ad and also which pages of our website were then accessed by the respective user. However, we or other advertisers via Google Ads do not receive any information with which users can be personally identified. These purposes also represent a legitimate interest in accordance with Article 6(1)f of the General Data Protection Regulation.
You can learn how you can prevent the installation of Google conversion cookies at: https://policies.google.com/technologies/ads. Further explanations on cookies and Google’s privacy protection policy can also be found at: https://www.google.de/policies/privacy/.
a. Facebook Custom Audiences (pixel method)
This website uses the "Facebook Custom Audience" by placing a pixel of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this can be used to track the behavior of users after they have viewed or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising efforts.
b. Facebook Conversion Pixel
We use the "conversion pixel" or visitor action pixel of Facebook Inc.,
1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). By accessing this pixel from your browser, Facebook can then recognize whether a Facebook ad was successful, e.g. whether it led to a contract being concluded. We only receive statistical data from Facebook for this purpose without reference to a specific person. This enables us to record the effectiveness of Facebook advertisements for statistical and market research purposes. These processing operations are carried out exclusively when express consent is granted in accordance with Art. 6 Para. 1 lit. a DSGVO. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, we ask you to ask your legal guardian for permission. Facebook Inc. based in the USA is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
In particular, if you are logged on to Facebook, we refer you to their data protection information https://www.facebook.com/about/privacy/ Please click here if you wish to revoke your consent to Conversion Pixel: https://www.facebook.com/settings?tab=ads#_=_=ads#_=_ . Alternatively, you can deactivate Facebook Pixel on the Digital Advertising Alliance page at the following link: http://www.aboutads.info/choices/
6. Contact form
You can contact us via our web contact form. In order to use our contact form we require your name and your email-address. You may provide us with further information, but you are not obligated to do so.
7. Your Rights as a User
As a website user, the GDPR grants you certain rights when processing your personal data.
7.1 Right of access (Art. 15 GDPR):
You have the right to obtain confirmation at to whether or not personal data concerning you is being processed, and, where that is the case access to the personal data and the information specified in Art. 15 GDPR.
7.2 Right to rectification and erasure (Art. 16 and 17 GDPR):
You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and, if necessary, the right to have incomplete personal data completed.
You also have the right to obtain an erasure of the personal data concerning you without undue delay, if one of the reasons listed in Art. 17 GDPR applies, e.g. if the data is no longer necessary for the intended purpose.
7.3 Right to restriction of processing (Art. 18 GDPR):
If one of the conditions set forth in Art. 18 GDPR applies, you shall have the right to restrict the processing of your data to mere storage, e.g. if you revoke consent, to the processing, for the duration of a possible examination.
7.4 Right to data portability (Art. 20 GDPR):
In certain situations, listed in Art. 20 GDPR, you have the right to receive the personal data concerning you in a structured, common and machine-readable format or demand a transmission of the data to another third party.
7.5 Right to object (Art. 21 GDPR):
If the data is processed pursuant to Art. 6 para. 1 s. 1 lit. f GDPR (data processing for the purposes of the legitimate interests), you have the right to object to the processing at any time for reasons arising out of your particular situation. We will then no longer process personal data, unless there are demonstrably compelling legitimate grounds for processing, which override the interests, rights and freedoms of the person concerned, or the processing serves the purpose of asserting, exercising or defending legal claims.
7.6 Right to lodge a complaint with a supervisory authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you consider the processing of the data concerning you infringes data protection regulations. The right to lodge a complaint may be invoked in particular in the Member State of your habitual residence, place of work or the place of the alleged infringement.
8. Questions about data protection
Please contact firstname.lastname@example.org if you have any further questions, suggestions or wishes regarding data protection.